Cybersecurity in the Hot Sale
Online shopping is becoming more and more relevant because it offers the ease of purchasing products or services from anywhere and with just one click. That is why many companies and businesses have implemented this new sales system, since it is a much more accessible service for users.
Although like everything that comes from the web, it has its advantages as well as its disadvantages and in this case it is no exception, although it is a fast and easy to use service, the amount of data that we expose could end up falling into the crosshairs of cybercriminals, which seek to cause harmful damage to users.
That is why below we will explain what this sales campaign is about and how to stay safe when making online purchases.
HOT SALE
What is?
It is the largest online sales campaign in the country promoted by the Mexican Association of Online Sales (AMVO), where countless companies come together to offer offers, discounts and exclusive promotions to consumers.
This event takes place for 9 days in the month of May and all this in order to:
- Encourage industries to invest in online commerce and publicize their digital channels.
- Support citizens to adopt new purchasing trends.
- Dynamize and promote the growth of electronic commerce.
- Impulsar la economía digital.
MAIN RISK OF ONLINE PURCHASES
PHISHING attack
Phishing has established itself as the preferred attack method for cybercriminals, since this activity is carried out mostly through emails or web pages, simulating a brand or person by recreating fake pages, which usually imitate online shopping platforms. , as well as the most popular payment systems that convince users that it is the original page, with the aim of extracting sensitive data or attacking devices with some type of computer virus.
These types of attacks have made e-commerce an attractive sector for cybercriminals, taking advantage in particular of offer campaigns that encourage online purchases such as Buen Fin or Black Friday.
CYBERSECURITY RECOMMENDATIONS
As we know that it is a good time to purchase all those offers with the products that interest you most at a low cost, below, we will give you some tips so that you can have cyber-secure purchases
- Make purchases on recommended and safe sites, for example, make purchases directly from the Hot Sale page
- Check that the padlock is next to the connection, this indicates that the page is encrypted.
- Protect your computer with antivirus.
- Do not use the internet in public places.
- Check that the seller is affiliated with Hot Sale and is someone serious.
- Type the URL into the address bar instead of clicking a link to go to the store of your choice.
- Para evitar el riesgo de mensajes, spam o correos maliciosos, puedes optar por tener una cuenta de correo electrónico solo para hacer compras online.
- Use cards or payment methods that work through tokenization or unique identification codes.
bibliographic references
- Oliveira, V. (2022, 8 septiembre). Resultados Hot Sale México 2022: todo lo que tu industria necesita para impulsar las ventas en línea – Blog. Blog Lett. https://dcx.lett.digital/es/hot-sale-mexico/
- BBVA MEXICO. (2022, 3 junio). ¿Descubre qué es el Hot Sale y sus fechas? BBVA México. https://www.bbva.mx/educacion-financiera/blog/que-es-el-hot-sale.html
- Microsoft. (2022, 23 mayo). Aprovecha el Hot Sale de manera segura. News Center Latinoamérica. https://news.microsoft.com/es-xl/aprovecha-el-hot-sale-de-manera-segura/
