a-How much is personal data sold for on the Internet?
Did you know that sharing a photo on social networks or browsing the web leaves a trail of personal information?
Well, this is known as a digital footprint and the more online accounts a user has or the more they surf the Internet, the more their digital footprint increases.
As users, most of the time we are not aware of the importance of our privacy on the Internet, this is because when using technology for every aspect of our days, we allow ourselves on many occasions, even without knowing it, to publish data of which They could be compromised and end up falling into unwanted hands, with the purpose of illegal use and sale of our privacy.
Personal information
What are they?
Personal data is all information that is related to us and that identifies us.
- Age
- Gender
- address
- Telephone number
- Academic, work or professional career.
- Heritage
- Social Security number.
- CURP
Among others.
How much do they sell for?
At least in Mexico, according to figures from the National Institute for Access to Information and Data Protection (INAI), they are between $132 to $235 MXN.
Just to give you an idea of how much your personal data is worth, the INAI revealed the price of certain data:
- Full Name: $203 MXN.
- Birthdate: $162 MXN.
- Place of birth: $143 MXN.
- Telehpone number $220 MXN.
- Electronic signature: $235 MXN.
*Data obtained from the official INAI Facebook page*
This data gives cybercriminals access to a person's life, giving them the opportunity to usurp an identity and commit various types of fraud in your name.
Most rated
As we can imagine, financial data is the most coveted, although that does not mean that we should focus on these, since for a cybercriminal, everything he can obtain is of great advantage.
- Debit card details – $1,493.25 MXN.
- PayPal accounts $6,054 MXN.
- Amazon Accounts $222 MXN.
- Apple, Steam and Spotify ID's $202 MXN.
- Social Network information - Between $96 a $121 MXN.
Applications that collect a greater amount of personal data
- Instagram: 58.82% of personal data collected.
- Facebook: 70% of personal data collected.
- Spotify: 35.29% of personal data collected.
- Netflix: 26.47% of personal data collected.
- Amazon: 23.53% of personal data collected.
How can I prevent my personal data from being exposed?
Personal data characterizes us as individuals and helps determine our public and private activities and thanks to the use of the Internet it makes it easier to use and access our personal information, although just as it is now so easy to use this data, its care is just as important as they could provide benefits to unwanted third parties.
1. Analyze the personal data you share and how you do it.
You should be aware of the information you share voluntarily and think about whether it needs to be there, as well as using secure sites, reviewing privacy settings, and taking a look at the terms and conditions.
2. Use strong passwords.
This is basic in cybersecurity issues, remember to use secure passwords that are difficult to decipher, avoiding them containing personal data such as dates of birth or names. We recommend you use a password of at least 16 characters. (Remember to add numbers, special characters, uppercase and lowercase letters).
3. Use appropriate security for your devices.
Currently, there are antiviruses that allow us to browse the web protected and privately, just look for the one that best suits your needs.
Algunos antivirus que te recomendamos son: Avast, McAfee Total Protection, Kaspersky Internet Security o AVG AntiVirus.
bibliographic references
- PricewaterhouseCoopers. (s. f.). El verdadero costo de los datos personales y cómo cuidarlos. PwC. https://www.pwc.com/mx/es/opinion/verdadero-costo-datos-personales-y-como-cuidarlos.html
- González, A. (2020, 30 julio). ¿Sabes cuánto valen tus datos personales en Internet? Ayuda Ley Protección Datos. https://ayudaleyprotecciondatos.es/2018/10/29/precio-datos-personales-internet
- A¿Cuánto valen nuestros datos personales en el mundo digital? (s. f.). https://blog.avast.com/es/cu%C3%A1nto-valen-nuestros-datos-personales-en-el-mundo-digital-avast
